1946 Kellogg Avenue, Carlsbad, CA 92008 | 760-585-1110
Providing growth and opportunities for small businesses since 2001.


Our Team

Susan Roll, Owner

In 2001 Susan teamed up with Dana to start their first business, Carlsbad Golf Center, and from there Roll & Chaiken Enterprises took off. Susan thrives on helping other professionals develop creative business plans and putting them into action, as well as bridging the gaps in a company by working together and sharing resources. She began her career as a golf professional in 1990 and quickly moved to other areas of the industry. Some of her former titles include: Manager of Women's Golf, Cobra Golf and Retail Panelist & Equipment Tester, Golf Digest Magazine. She has also served on a variety PGA (Profesional Golfers Association) local and national committees for communications, marketing, investment, advisory and more.  


Dana Chaiken, Owner

Dana brought her marketing and analysis expertise to the table when she and Susan started the business in 2001. She loves using data and analytics to solve business puzzles, whether it's a marketing strategy or creating a budget. She oversees the marketing, advertising, website content, events and promotions for all the businesses affiliated with Roll & Chaiken Enterprises. Her love of numbers can be traced back to her passion for softball and baseball where she used analytics to evaluate her own performance on the field. It also led her to an B.A. Degree in Communications from University of California San Diego, and a M.S. Degree in Sports Management from the University of Massachusetts, Amherst. 

Steve Jess, President

As the president of Roll & Chaiken Enterprises, Steve provides strong leadership in creating financial analysis goals and developing significant capital improvement projects for each unique company. He's also focused on evaluating new business opportunities and creating strategies to help them succeed. Additionally Steve oversees the day-to-day operations of the companies owned by Roll & Chaiken, as well as its affiliates. Steve joined Roll & Chaiken in 2007.

Michael McKenzie, Vice President of Information Technology

Michael brings more than 25 years of IT experience to the Roll & Chaiken team. He provides a wealth of knowledge from his time working at companies including IBM, T. Rowe Price and Cobra Golf, as well as building his own software programs. Michael's IT expertise has allowed the Roll & Chaiken businesses to operate smoothly and efficiently. He is responsible for maintaining and improving IT infrastructure and IT systems, developing budgets and researching new technology solutions for ecommerce, point-of-sale systems, security and more. 

Robbin Muller, Vice President

Robbin oversees special projects and capital improvements for the various businesses owned and managed by Roll & Chaiken Enterprises. Since 2007 she has been a member of the team. Robbin, a Nebraska native who worked in the landscape industry since 1992, was a golf course superintendent for 15 years at courses in Wyoming & Colorado prior to moving to San Diego.

Jen Stahl, Vice President of Human Resources / Operations

Since the late 1980’s, Jen has been working in human resources: handling screening/interviewing of candidates, hiring processes, performance management, performance reviews, managing compensation packages, and developing policies and employment manuals.

Sherry Kent, Accounting Manager

Sherry has extensive experience in accounting and managing a variety of businesses. For more than 25 years she has managed budgets, monitored revenue and expenditures, as well as taught classes on income tax for H&R Block. Since 2007 she has been a part of the Roll & Chaiken team. 

Christina Lumsden, Marketing Manager

Christina joined the team in 2013 and applied her journalism skills to a variety of marketing strategies for the businesses affiliated with Roll & Chaiken Enterprises. She is responsible for maintaining and updating all websites, as well as designing web content, graphics and more. Additionally, Christina maintains and oversees a several pay-per-click and social media campaigns.



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