Roll & Chaiken Enterprises, LLC
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Meet Our Team...

Who we  are

Owners Susan Roll and Dana Chaiken:
Respected business women with valuable knowledge in product invention, development and distribution, marketing, advertising, sales, research, business planning, and budgets. We’ve had a hand in creating and selling golf clubs, new homes, magazines, newspapers, advertisements, and better golf games. Along the way, we established a network of talented professionals in a variety of fields. 

Our Vision

Together with our team of hand-picked professionals, doing what we believe to be honest, fair and equitable for all parties, we seek involvement in entrepreneurial opportunities that we believe have the most potential for growth and rewards. 

Our Team

Susan Roll, Owner

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In 2001 Susan teamed up with Dana to start their first business, Carlsbad Golf Center, and from there Roll & Chaiken Enterprises took off. Susan thrives on helping other professionals develop creative business plans and putting them into action, as well as bridging the gaps in a company by working together and sharing resources. She began her career as a golf professional in 1990 and quickly moved to other areas of the industry. Some of her former titles include: Manager of Women's Golf, Cobra Golf and Retail Panelist & Equipment Tester, Golf Digest Magazine. She has also served on a variety PGA (Profesional Golfers Association) local and national committees for communications, marketing, investment, advisory and more.  

Dana Chaiken, Owner

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Dana brought her marketing and analysis expertise to the table when she and Susan started the business in 2001. She loves using data and analytics to solve business puzzles, whether it's a marketing strategy or creating a budget. She oversees the marketing, advertising, website content, events and promotions for all the businesses affiliated with Roll & Chaiken Enterprises. Her love of numbers can be traced back to her passion for softball and baseball where she used analytics to evaluate her own performance on the field. It also led her to an B.A. Degree in Communications from University of California San Diego, and a M.S. Degree in Sports Management from the University of Massachusetts, Amherst. ​


Michael McKenzie, EVP Operations and IT

Pascal Stolz, EVP of Sales & Marketing

Michael brings more than 25 years of IT experience to the Roll & Chaiken team. He provides a wealth of knowledge from his time working at companies including IBM, T. Rowe Price and Cobra Golf, as well as building his own software programs. Michael's IT expertise has allowed the Roll & Chaiken businesses to operate smoothly and efficiently. He is responsible for maintaining and improving IT infrastructure and IT systems, developing budgets and researching new technology solutions for ecommerce, point-of-sale systems, security and more. 
Pascal brings to Roll & Chaiken a very diversified background of senior leadership experience from golf to technology, start-up to Microsoft, business-to-consumer and business-to-business. As VP Sales and Marketing he focuses on helping clients craft their brand, spearhead and manage critical initiatives, enhance brand/customer experiences and go-to-market plans. Additionally, Pascal also evaluates and manages new ventures and business opportunities companies owned by Roll & Chaiken outside of the fulfillment operations. Pascal joined Roll & Chaiken in 2017.

Robbin Muller, Vice President

Jen Stahl, Vice President of Human Resources/Operations

Robbin oversees special projects and capital improvements for the various businesses owned and managed by Roll & Chaiken Enterprises. Since 2007 she has been a member of the team. Robbin, a Nebraska native who worked in the landscape industry since 1992, was a golf course superintendent for 15 years at courses in Wyoming & Colorado prior to moving to San Diego.
Since the late 1980’s, Jen has been working in human resources: handling screening/interviewing of candidates, hiring processes, performance management, performance reviews, managing compensation packages, and developing policies and employment manuals.

Sherry Kent, Accounting Manager

Sherry has extensive experience in accounting and managing a variety of businesses. For more than 25 years she has managed budgets, monitored revenue and expenditures, as well as taught classes on income tax for H&R Block. Since 2007 she has been a part of the Roll & Chaiken team. ​
Roll & Chaiken Enterprises, LLC
1946 Kellogg Ave., Carlsbad, CA 92008

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  • Home
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    • Meet the Team
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